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  • Small Changes Repeated Over Time Can Change the WorldSmall Changes Repeated Over Time Can Change the World
    I’M NOT REALLY an all or nothing sort of woman. I am a big fan of incremental improvement, the cumulative effect of making small but better choices over time … the do better today than you did yesterday school of thought. For me, done is better than perfect and waiting for perfect just means nothing ever gets done. It’s definitely the approach I take toward the environment. I recycle at home. I own reusable straws. I mostly use eco-friendly cleaning… Read more »
  • EyePoint Cuts Jobs Due to COVID-19 CrisisEyePoint Cuts Jobs Due to COVID-19 Crisis
    WATERTOWN, MA — EyePoint Pharmaceuticals Inc. is planning workforce reductions in response to the coronavirus pandemic. The company (NASDAQ: EYPT) said it expects $7 million in annual savings from the reductions and $10 million in one-time savings from other planned expenditure cancellations and deferrals. It did not say how many employees would lose their jobs. Webinars Managing Through the COVID-19 Crisis: Corona Town Hall [Webinar Replay] Webinars Managing Through COVID-19: How to Address Marketing and Patient Communications [Webinar Replay] Webinars… Read more »
  • New Mido Dates AnnouncedNew Mido Dates Announced
    The 50th edition of the Mido eyewear trade show has been scheduled for Feb. 6-8, 2021. “The ongoing Covid-19 pandemic in Italy and its swift spread to the rest of the world, along with doubts about when the crisis will normalize globally, have forced us to make the painful, but crucial, decision to safeguard exhibitors and visitors, buyers and stakeholders, staff and everyone involved in the organization, management and operation of the show,” said Mido President Giovanni Vitaloni. “The 50th… Read more »
  • MEI Donates 500,000 Euros for Coronavirus Crisis
    (PRESS RELEASE) To face the coronavirus emergency, MEI, which produces lens edging machines, is contributing to the fundraising initiatives launched in the area of its Italian headquarters. Bergamo, Italy, is one of the cities most affected by the COVID-19 outbreak in the world. MEI, with the support of its not-for-profit MEI Foundation, donated 150,000 euros to the Papa Giovanni XXIII hospital in Bergamo and another 150,000 euros to the Health Protection Agency of Bergamo. Furthermore, MEI wanted to support research… Read more »
  • ICU Eyewear Pivots to Make Face Masks, COVID-19 Test Kits, Other Equipment with Contour OptikICU Eyewear Pivots to Make Face Masks, COVID-19 Test Kits, Other Equipment with Contour Optik
    HOLLISTER, CA — ICU Eyewear, in partnership with Contour Optik, has pivoted its production resources to produce personal protective equipment and COVID-19 test kits. Nationwide demand for personal protective equipment far exceeds supply at the moment, putting healthcare workers and other essential service providers at risk, the company noted in a press release. Webinars Managing Through the COVID-19 Crisis: Corona Town Hall [Webinar Replay] Webinars Managing Through COVID-19: How to Address Marketing and Patient Communications [Webinar Replay] Webinars INVISION Launches… Read more »
  • A New Online Resource for Dry Eye Practitioners and Sufferers and More of What You Need to Know for April
    Safilo Lands Isabel Marant Safilo and Isabel Marant, the “It Girl”-favorite French brand, have signed a global 10-year license for the design, manufacture and distribution of Isabel Marant sunglasses and optical frames. The first collection will launch Spring/Summer 2021. Founded in ’94, Isabel Marant “design(s) clothes for women who want to have style while keeping their own personality. The kind of women who remain genuine but who are stamped with a hidden and remote sophistication.” Safilo will position the brand… Read more »
  • Books, Masks and More Business Boosters for AprilBooks, Masks and More Business Boosters for April
    His & Hers Attention getting frame displays can be an expensive challenge but these Wooden Eyeglass Mustache & Lip Display Stands from WEBLYTECH made from Indian mango wood are as cute as can be … and for the price per pair cannot be beat. $9.99 invisionmag.com/042005 Verbal Vision When Sebastian Duesing is not narrating to himself, he has no perception of sight. When he was diagnosed as a teen with cerebral/cortical-visual impairment, the top cause of visual impairment in children in… Read more »
  • These 9 Eyewear Brands Put Their Money Where Their Mouth IsThese 9 Eyewear Brands Put Their Money Where Their Mouth Is
    Peepers (ABOVE) With Focus lenses filtering out high-energy-visible blue light, the Limelight minimizes digital eye strain. Peepers works with the Unity Foundation to aid La Porte County, Indiana schools. 800-348-2508, peepers.com $25 Kuma Inspired by an olive tree’s branches, the Olive features flat, mirrored lenses. For every pair of Kuma suns sold, a tree is planted by Trees for the Future. 866-241-6560, kumasunglasses.com $35 Advertisement 141 Eyewear Made with lightweight, temperature-resistant plastic developed for the aerospace industry, the Ultem collection… Read more »
  • Stay on Top of the Increasing Number of Dry Eye TreatmentsStay on Top of the Increasing Number of Dry Eye Treatments
    “WE’RE IN THE golden age of dry eye treatment,” says Dr. Milton Hom. Research comprises a key part of his practice and he conducts clinical studies for drugs that are in the pipeline. A whole host of new treatments and drugs will be coming out to treat dry eye symptoms, some of which are in different phases of approval right now. Eventually, he says the number of drugs on the market will triple. Currently, only three prescription eye drops are… Read more »
  • A Batch of Latest Products that Includes Classics and Eco-Friendly Styles AlikeA Batch of Latest Products that Includes Classics and Eco-Friendly Styles Alike
    Modern Throwbacks (ABOVE) New from SERENGETI’s Acetate Series, the Alray (left) and Lela evoke a ’50s vibe that’s still relevant today. serengeti-eyewear.com $320 (both styles) Wonder Waterwoman With Hydrolite nosepads and temple tips, COSTA’s Waterwoman 2 features an integral hinge and CAM system. In addition to new styles for spring, the company welcomes ECPs to participate in its #KickPlastic or Kick Plastic Lens Recycling Program. costadelmar.com $189 Advertisement Mauna Loa Bound With offset temples and hinges, the titanium Crater Rim… Read more »
  • This Rhode Island Boutique Makes Exquisite Frame Curation Its Brand
    SLEEK, WHITE, AND artfully posed, the mannequins arrayed in the large windows at Opt Eyewear Boutique in Providence, RI, arrest the eye and display the frame lines carefully curated within by husband-and-wife co-owners Jed and Jessica Leach. Their lack of adornment except for eyewear underlines the decade-old business’s branding philosophy, which Jessica sums up as: “We are the brand.” The figures match the décor inside — clean and minimal in order to highlight and draw attention to the frames, which… Read more »
  • Prevent Blindness Declares April as Women’s Eye Health and Safety Month
    (PRESS RELEASE) CHICAGO — Because women have higher rates of eye diseases and eye conditions than men, Prevent Blindness, the nation’s oldest non-profit eye health organization, has designated April as Women’s Eye Health and Safety Month. The group provides free information to the public on various eye health topics, including vision issues, possible changes in vision during pregnancy, cosmetic safety and more. Women have a higher prevalence of many of the major vision problems, including: AMD Cataract Dry Eye Glaucoma… Read more »
  • Bollé’s Latest Lens InnovationBollé’s Latest Lens Innovation
    BOLLÉ’S LATEST LENS INNOVATION Last year, Bollé introduced its most advanced photochromic lens technology, Phantom. The impressive performance of the NXT® lens quickly became a favorite among professional athletes and outdoor enthusiasts, placing the lens in a leading market position. This year, the brand introduces Phantom+ which offers an added weapon to Phantom’s arsenal: polarization. Today, polarized lenses are largely recognized for their benefit in terms of blocking parasitic light reflections. With this additional feature, Phantom+ brings Bollé’s lens technology… Read more »
  • Second Sight Lays Off 84, Plans to Wind Down Operations Amid COVID-19 Economic Shock
    LOS ANGELES — Second Sight Medical Products Inc., a maker of implantable visual prosthetics intended to create an artificial form of useful vision for blind individuals, said it is laying off 84 of its 108 employees and planning to wind down operations. The company (NASDAQ: EYES) said the moves are in response to the impact of the COVID-19 pandemic on its ability to secure financing. The job cuts were effective March 31. Advertisement Second Sight said in a press release:… Read more »
  • Figure Out Your ‘Hot Summer Offer’ and More Manager’s To-Dos for April
    Mar. 29-April 4 MERCHANDISING Time to freshen things up: when displaying your product, use trendy color accents (Pantone is a good guide) in boards and cases that can be changed quarterly. “Your inventory may not all be new, but by changing the presentation you can keep it looking fresh,” says merchandising expert Sally Furrer. STAFF Encourage your technicians to get AOA certification and start studying now for the May test dates. (April 1 is the late registration deadline for May.)… Read more »
  • Eco: A State of MindEco: A State of Mind
    ECO: A STATE OF MIND Making a difference starts with making better choices. That’s why Eco made it their mission to use recycled and biobased material in their frames. And together with Trees for the Future, they plant a tree for every frame sold. Because all big changes come in the form of many small ones! Trees for the Future works together with villages and farmers in African nations including Cameroon, Tanzania, Kenya, and Senegal. For more than a decade,… Read more »
  • Essilor International Gets New CEOEssilor International Gets New CEO
    CHARENTON-LE-PONT, FRANCE – The board of directors of EssilorLuxottica has named Paul du Saillant as a director of the company in place of Laurent Vacherot, former CEO of Essilor International, who retired. Effective immediately, du Saillant will take over Vacherot’s responsibilities, including the role of CEO for Essilor International and the coexecutive delegate powers previously granted to Vacherot on May 13, 2019, by Leonardo Del Vecchio, executive chairman, and Hubert Sagnières, executive vice chairman. He will work directly with Francesco… Read more »
  • 9 Close-to-Perfect Exam Rooms for Opticians and Optometrists
    The post 9 Close-to-Perfect Exam Rooms for Opticians and Optometrists appeared first on INVISIONMAG.COM. Read more »
  • Celebrating ‘Old Eye’ and More April Events
    15 “Would you like fries with that?” makes McDonald’s millions of dollars every year and there is much to learn about the art of upselling from the world’s biggest burger chain, which opened its first location in Des Plaines, IL, on this day in 1955. The most important is: Don’t suggest add-ons just for profit or to get rid of inventory. Instead, determine which products go well together (general rule: don’t go higher than 25 percent for the second item),… Read more »
  • Safilo Supports Customers With a Virtual Education SeriesSafilo Supports Customers With a Virtual Education Series
    (PRESS RELEASE) Safilo Group, a worldwide leader in the design, manufacturing and distribution of eyewear, kicks off a new virtual education platform this week, offering a series of educational webinars for its customers on various topics to enrich their optical practices while offices are closed or operating on limited schedules due to COVID-19. Running the full weeks of March 23 and March 30, one new course topic will be taught daily between two and four times each day – with… Read more »
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